The latest communication sites may be the first time some companies have given staff a space to share their thoughts in a ‘public’ (albeit organisation focused) online space that isn’t Facebook, Twitter, Instagram or LinkedIn.
Over the last few years I’ve worked with many different change management and communication models. I’ve adapted them and they have undeniably demonstrated real value for the clients I’ve worked with. But there was always something I couldn’t shoehorn in, one essential element that just didn’t seem to fit well enough.
People who know me know that I’m particularly addicted to the influence model of adoption and change management. What this means is that, rather like getting business by referral, your company needs to identify it’s influencers and engage with them.